No jargon. No bloated strategies. Just clear, strategic fixes that work.
Your website shouldn’t
be the reason
people don’t hire you.
Your website shouldn’t
be the reason
people don’t hire you
No jargon.
No bloated strategies.
Just clear, strategic fixes
that work.
If your website feels off but you can’t quite explain why, I fix that.
Most small business websites aren’t broken — they’re just unclear. And that lack of clarity quietly costs you leads, trust, and opportunities.
I help you cut through the noise, simplify what matters, and build a site that actually works for your business.
No fluff. No over-complication. Just smart, strategic fixes that make a real difference.
Hi,
i’m Lyndsey
If your website feels off but you can’t quite explain why, I fix that.
Most small business websites aren’t broken — they’re just unclear. And that lack of clarity quietly costs you leads, trust, and opportunities.
I help you cut through the noise, simplify what matters, and build a site that actually works for your business.
No fluff. No over-complication. Just smart, strategic fixes that make a real difference.
Hi,
i’m Lyndsey
Website
Strategy & Foundations
Three ways I fix what’s not working.
Website Design & Strategy
I look at your website the way a potential client does — and fix the gap between what you do and what people actually understand when they land on your site. You get clear structure, stronger messaging, and a site that works without you having to explain it.
Marketing Strategy
Not sure where to start? That’s normal. We’ll figure it out together.
Most marketing advice assumes you have a team and a budget. I build strategies around what you actually have — your time, your strengths, and what's realistic to sustain. No 47-step content calendars. Just a clear plan you'll actually follow.
Google Maps
If people are Googling what you do and not finding you, that's fixable. I handle the foundational SEO work that gets your site showing up — metadata, structure, local search, Google Business Profile — without turning you into a full-time content machine.
What Happens When It Clicks
… I’m getting almost twice as many leads today as I was during this time period last year. My website now drives potential customers to act - to reach out. Hiring Lyndsey was a great decision with a great ROI!
Tracy Waal,
Waal Construction
Looking to grow your business in a different way? Lyndsey can help craft great ways to expand your business, catering to your needs where it counts. She has become a missing link in how I operate.
Joe Heeb,
vision drumming
Lyndsey is the perfect combination of competency and empathy… Building trust by listening to what my personal brand needed and helping to push me for more than I had hoped for. The combination of web development, graphic design, SEO, and understanding personal brands… Lyndsey McPherson has helped me tremendously. Highly recommend her for any company or content creator.
neil greathouse,
Your Best t1d Year
…Lyndsey took care of everything from a new logo, website revamp, SEO and she increased our Google presence from page five to page one in a week!! We are already seeing calls as a direct result of what she did.
Jen Magnuson,
Williams Chiropractic
McPherson Consulting has been an absolute game changer for not only my business but for me as a small business owner… can honestly say she has brought me thousands of dollars in new clients. I am unbelievably grateful for her time, and continued work. I would HIGHLY recommend her and do all the time to anyone who asks. You will not be dissatisfied with her work.
aikoyougo,
muralist/artist
What Happens When It Clicks
… I’m getting almost twice as many leads today as I was during this time period last year. My website now drives potential customers to act - to reach out. Hiring Lyndsey was a great decision with a great ROI!
Tracy Waal,
Waal Construction
Lyndsey is the perfect combination of competency and empathy… Building trust by listening to what my personal brand needed and helping to push me for more than I had hoped for. The combination of web development, graphic design, SEO, and understanding personal brands… Lyndsey McPherson has helped me tremendously. Highly recommend her for any company or content creator.
Looking to grow your business in a different way? Lyndsey can help craft great ways to expand your business, catering to your needs where it counts. She has become a missing link in how I operate.
Joe Heeb,
vision drumming
neil greathouse,
Your Best t1d Year
…Lyndsey took care of everything from a new logo, website revamp, SEO and she increased our Google presence from page five to page one in a week!! We are already seeing calls as a direct result of what she did.
Jen Magnuson,
Williams Chiropractic
McPherson Consulting has been an absolute game changer for not only my business but for me as a small business owner… can honestly say she has brought me thousands of dollars in new clients. I am unbelievably grateful for her time, and continued work. I would HIGHLY recommend her and do all the time to anyone who asks. You will not be dissatisfied with her work.
aikoyougo,
muralist/artist
No Regrets
Why working with me is actually different
-
I believe in transparency, honesty, and doing work that actually helps.
You’ll always know where things stand, what we’re doing, and why. No fluff, no confusion, no disappearing into “strategy mode.”
Just clear communication and work that moves things forward.
-
I don't take on work I can't do well, and I won't recommend something just because it's billable. If I'm not the right fit, I'll tell you. If your idea needs to be reworked before it'll land, I'll tell you that too. You're hiring me for honesty, not just output.
-
I care about the details — the word that's almost right but not quite, the page that loads fine but feels off, the strategy that looks good on paper but won't survive real life. You'll get work that's been thought through, not just turned around.
Let’s Fix What’s Not Working
No pressure. No sales script. Just a real conversation about what’s going on with your site and how to improve it.