The summer after my freshman year in college I was desperately in need of a summer job. Fortunately, the marketing team at the company my dad worked for needed some extra help in the midst of a rebrand. So I went to Kohl's and bought some dress pants and was ready to go.

That summer I saw firsthand how a solid brand identity can help unite a new team, create excitement, and even foster a sense of familiarity and trust for customers in the midst of transitions.

About seven years and two degrees later, I was yet again looking for a job. A few people encouraged me to apply for the Marketing Project Manager role at MVNU. A little over eight years four roles later — I feel confident that I have found my "thing."

I wish I had photos of the confused faces people give me when they find out I have an MA in counseling.

I think we always find our way to where we need to be though. Don't we? None of this was on my map. But I'm so glad I took the turns I did.

To paraphrase Nick Miller: I bet on me. Freeze frame with the legs in the air.

In 2025 , the universe had been persistently, quietly, and then increasingly loud about how I should be spending my time, talent, and energy. Opportunities kept showing up. Conversations kept repeating themselves. Projects kept landing in my lap in ways that felt less random and more like a nudge I probably shouldn't ignore.

So I paid attention and stepped fully into independent marketing consulting and web design work — focusing on individuals and small businesses who want clear, thoughtful websites that actually reflect what they're building.

I started McPherson Consulting because I genuinely love this stuff.

You're not here to hear more about me. You're here because you built something worth talking about, and somewhere along the way the marketing didn't keep up with the work. That's not a supporting role for you — that's the whole plot. I just happen to be really good at the part where someone helps the lead character figure out what they've had in them the whole time.

So: you're the main character now. Call me Yoda. Let's get your story told right.